The 'FCS II Essential Series Campaign' is a consumer driven series of products that simplifies the extensive range of surfboard fins on the market. The campaign includes a set of targeted products suited to a specifc range of surfing conditions.
The communication is centerd around the tagline 'Around the World with 4 Fins' and is intergrated through a set of print, POS and online adverts, a series of campaign videos communicating the beneifits in each product and how they work together as a family and pushed all the way through to the packaging.

The campaign was an important stake in the ground in launching a new surfboard fin system called FCS II.
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